“The importance of communication and public relations in today’s society” was the topic presented by the EULEX Head of Press and Public Information Office and Spokesperson, Ioanna Lachana, who was a guest lecturer at Universum College in Pristina.

Lachana centered her presentation on importance of communication in institutions and in life, focusing on how institutions should communicate with the public, how to set and manage expectations, how to optimally use communication channels, how to deal with communication crises,  and how counter disinformation that may tarnish the image of the organization.

The students asked Lachana a series of questions on her personal experience and work as a communications expert in the largest European Union Common Security and Defence Policy Mission the EU has ever deployed.  

The lecture was organized by the English Language Department of Universum College.